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Post by azimseo123 on Dec 2, 2023 20:50:36 GMT -8
In our field, we tend to uphold data above emotional appeal, relatability, and empathy (well, maybe those are all the same thing). As a result, marketing has become less and less human. This article is one of our favorites because it takes us back to the roots of marketing and tells us why it’s critical to take a holistic look at a brand’s performance across different channels. Most important, creativity reigns Europe Cell Phone Number List over numbers and hard data. People will remember a creative, targeted campaign that appeared once more than they’ll remember — and like — a spam-like campaign that appears everywhere. This is an oldie but a goodie —, especially as we continue to be wary toward Facebook. As someone who lives a 'double life' as a marketer and a tech writer, I found this article both intriguing and valuable. It explores Facebook's rocky year from an interesting lens: one that's of interest to those who live in the trenches of the tech industry and those who cover it alike. I studied and reported on the consumer sentiment toward and use of Facebook, despite these events. But it's important to ask an audience of marketers and growth companies the same questions. This article does a great job of that.
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